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NEOGURI MILD SEAFOOD RAMEN

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NEOGURI MILD SEAFOOD RAMEN

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Description

Neoguri
Mild Seafood Ramen
– Neoguri is long-running brand of Nongshim.

It features deep and clean broth and
plump and al dente noodles.

Neoguri is the first ‘Udon’ type Ramyun Neoguri is the first ‘Udon’ type Ramyun.

Neoguri is long-running brand of
Nongshim which has been a favorite from its release in 1982.

It features deep and clean broth and
plump and al dente noodles. Chunks of Korean kelp became the unique
characteristic of Neoguri adding taste and nutrition.

The steady sales of Neoguri for more
than 30 years are a result of the combination of spicy broth with warm Udon
which is well-sought in the winter. Neoguri is the first ‘Udon’ type Ramyun
resulting from Nongshim’s know-how and long-time R&D.

At the time of its release, ‘Udon’ was
not usually eaten at home, which made Neoguri so innovative. Neoguri set a new
record by recording more than 2 billion won in sales in just two months and 15
billion won in the next year (1983). It has grown to be best-selling Ramyun
with sales totaling more than 120 billion won per year.

Another secret of its long-standing
popularity is its marketing strategy.

Its catchphrase, translating to mean
‘Chase the racoon’, and ‘Al dente~ plumy~ Nongshim Neoguri,’ in its CM song
has been a winner from its date of release.

Recently by customer demand, Neoguri
can now be conveniently enjoyed as cup noodles, ‘Neoguri Cup’ and ‘Neoguri Big
Bowl Noodle’ were released and its market share is continuously growing even in
the market for bowl Ramyun.

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